From 2011 to 2015 I was heavily involved with the design of the hospitality stand my company had at the, now defunct, national trade Golf Show held in Harrogate. We hosted the event with another buying group and the PGA.
Designing for such a large scale temporary stand was a challenge; because my company offered so much to Golf Professionals there would be a lot of content to fit in, as well as acting as a place for our members to rest and chat with peers, a seminar suite and rooms with opportunities for private B2B meetings to take place. Every year was a debate about what could be reused, what should be redesigned, how best to maximise our budget.
I eventually took over the management of the stand, not only the design but the organising of furniture, workspaces, literature, signage and health and safety documentation. It was a fantastic experience to be the owner of something so big and find cohesive design solutions.