branding
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Foremost Golf's new Point of Sale System (cash register software) is an industry leading development and has a logo that follows the current branding font and colourways whilst retaining it's own identity.
With an abstract icon that hints at exchanges and digital simplicity, the logo has gradient and flat versions for both product marketing and to represent the app within the interface.
Over the years, Foremost Golf has grown to include so many more services and aspect of business that it supports Golf Professionals with. As Senior designer it was my job to group, divide and label each of these seprate divisions with logos so that all our marketing and PR could have a cohesive brand. As such, our individual logos and our umbrella branding came to life and are used regularly in any application where we refer to Foremost as a whole.
As part of our marketing support we strongly urge Pro's to market their services and expertise. These initiatives run throughout retail POS and digital marketing, they had evolved slightly organically over the years but I brought them into line to form a cohesive set the Pro could brand themselves with.
Our company recently turned 40 years old, and as such some appropriate branding was needed to apply to all our B2B facing platforms and socials.
The PTA for the local school had a very outdated logo that needed an overhaul. Something was required that stood apart from the usual PTA logos of hands and linked up abstract people and reflected the school as it was. I plumped for including the forest school tent, which was a crowning achievement organised and paid for by PATHS last year and something truly unique about the school. It's a school known for it's outside space and they're truly lucky to have not only a wooded area for outdoor learning, but now a remarkable canopy for a classroom that can be used in all weathers. I also changed the colour palette to sit better alongside the school'd green and blue logo.
I now also do all the event posters for PATHS.
A new nursery needing a brand identity for signage, social and uniforms. The client needed something that suggested both fun and trustworthiness and had a brief that played on the outside space and suggested nature and a nurturing environment. The development pages for this show some nice ideas.
Bespoke logo design for paper craft Etsy shop Gryff & Pip. The client and I went through a long development process which ended up in pairing the logo back and keeping it simple and neutral. Manipulating text shapes and extending them beyond their limits was the fun part for me.
Creating an identity for a brand new craft start up. The client wanted something that represented their chunky, unique, handcrafted product and the essentially messy nature of yarn with a bit of personality.
Wulla aim to encourage alternative perspectives to knitting and provoke a different response.
Creating the logo concept and design for a local cup recycling campaign run by Transition Town Reading. A clean, contemporary, vector logo for application to window stickers, re-usable cups and website.
Check it out in the press here.
Creating a logo for a small start up developing health food bars.
This was the original concept of the final design below.
The reconsidered concept for the health food bars above. These guys decided to focus instead on the visual imagery of the nutritious ingredients their product emulated: the hands cupping the fruit but forming the shape of a heart. Bright, energised colours were key to their final branding.