I'm a relative newbie to this aspect of design, but animation is where it's at, and I'm really enjoying learning how to think like an animator. I can see so many applications for concise, effective motion graphics in today's industry, and what's more, it's FUN.
Foremost Golf website - store locator page proposal
my very first blind foray into animation, using (of all things) image sequences and Photoshop
After Effects: hand drawn lettering using path masking techniques
After Effects: simple techniques, applied effectively.