adverts & point of sale
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Adverts
Adverts run for the target audience of Golf Club managers to sell our concept of supporting their resident professional, and making their pro shop more profitable. We offer so much that it's hard to convey in one image effectively; so I divided up our support services into general, business, financial and marketing. Within marketing, you could drill down even further into even more services that we offer.
To keep with the photographic style of the rest of the set, I stuck with the simple in-situ image of our website and digital offering - which is the main benefit our audience would look for - and enhanced it creatively with imagery to hint at further support.
PR Illustration
Ocassionally the boss will dream up a concept which needs an illustrative or infographic element, I do relish these, particularly keeping colour themes and manipulating characters.
Awards certificates
The best part about these small jobs is that I can look further into paper types and finishing processes, cost up foiling and embossing and indulgein a bit of pure luxury.
Point of Sale: scroll through
Numerous campaign and launch artwork for the promotions we set in house, or the smaller brands that have no marketing departments. The printed point of sale forms the basis for all the other collateral we produce, as part of a greater strategy across the year.
Header for our in-store golf ball plinth initiatives. Big brands provide these but they are often very condensed and illegible at waist height, with too much attention to tech detail.
Designing for a busy retail environment means clarity wins, every time.
Database collection/Newsletter sign up campaign. Playing with shelf wobbler shape and design.
Retail signage packs bringing into alignment the 4 key professional services we encourage pro's to offer in terms of lessons, coaching, ecommerce and buying with confidence.
Please scroll through.
An optional range of high wall mounted perimeter sigange from our shop fittings service.
For me, consistency with the signage packs and ball plinths was key.
