Branding - Refill Reading

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Creating the logo concept and design for a local cup recycling campaign run by Transition Town Reading. A clean, contemporary, vector logo for application to window stickers, re-usable cups and website. The client requested the use of a cup and a nod to traditional imagery and colours associated with recycling, so it was nice to give it a current feel whilst retaining an environmental ethos.

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Check it out in the press here.